Northern Cape
True Green takes the lead to protect SA’s biodiversity
14:06 (GMT+2), Fri , 08 August 2014
Northern Cape
Springbok rugby captain Victor Matfield gave his full support to the True Green initiative, a joint project by SAHGCA and Villa Crop. From the left, Lizanne Nel, conservation manager at SAHGCA; Victor Matfield; Chris Niehaus, SAHGCA CEO, and Tommy Fraser of Villa Crop Protection who donated R200 000 towards the True Green initiative
 SA Hunters and Game Conservation Association (SAHGCA) recently launched a new conservation initiative, True Green, aimed at protecting and promoting South Africa’s rich biodiversity through various awareness activities and research projects. This initiative is a joint effort between SAHGCA and Villa Crop Protection that supports the Department of Environmental Affairs’ strategy towards a biodiversity economy.

The main focus of True Green is to provide facts and information on the interdependency between conservation and sustainable use of our natural environment. Lizanne Nel, conservation manager at SAHGCA, said this approach will guide decision-makers to take rational decisions on the environment that are also in the interest of people and the economy.

“Humans have always had a very close relationship with nature, which provided food, shelter and medicine. For people living in cities, this relationship has changed considerably, but we must acknowledge that many rural communities in Africa still rely heavily on nature to provide in these basic needs,” Nel explained.

Nel said that all SAHGCA’s True Green conservation projects would comprise a holistic approach that considers the impact on the environment, social development and the economy. According to the South African National Biodiversity Institute (SANBI), the value of South Africa’s ecological goods and services is estimated at R73 billion, or about 3% of the country’s gross domestic product.

Villa Crop Protection donated R200 000 towards True Green at the launch of the initiative in Johannesburg on 21 July. Springbok Rugby Team Captain Victor Matfield publicly supports True Green and attended the launch function.
For more information about True Green, contact SA Hunters and Game Conservation on 012 808-9300 or visit

True Green takes the lead to protect SA’s biodiversity
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